Independent editorial intelligence on the business of fashion
The business behind
the next season
of fashion.
Prefall analyses the economic viability of fashion's transition toward sustainability. We cover the business models, the regulation, and the consumer behaviour that determine which propositions hold up commercially and which do not.
Analysis of business models, consumer behaviour, and the economic limits shaping sustainable fashion.
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Circulose
Yarn & Fabric
Produces dissolving pulp from cotton-rich textile waste as a substitute for virgin wood pulp in viscose and lyocell production. Formerly Renewcell, acquired out of bankruptcy in 2024 by Altor Equity Partners. Production restart Q4 2026.
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CSRD
Corporate Sustainability Reporting Directive
Requires large companies to disclose ESG information in annual management reports. Omnibus I (March 2026) narrowed the scope to companies meeting both the 1,000-employee and €450M turnover thresholds simultaneously. First mandatory reports cover FY2027, due in 2028.
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The fashion value chain
Seven nodes from raw materials to the secondary market. Click any node to see the companies, regulations, and analysis that touch it.
The economics of the industry rarely sit inside a single node. The cost of a sustainability decision at one stage is often absorbed, or avoided, at another.