Privacy Policy

Who we are

Prefall is a media and intelligence platform covering the economics of the fashion industry. We are operated by Ana Maria Claros. You can reach us at contact@pre-fall.com.

What data we collect

We collect only what is necessary to operate the platform: your email address when you subscribe to the newsletter via Substack, and your name and message content when you contact us through the site form.

We do not collect payment data, location data, behavioral data, or any sensitive personal information. We do not use analytics tracking tools.

How we use your data

We use your data to send you the Prefall newsletter through Substack (if you have subscribed) and to respond to messages you send us directly.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

Cookies

We use only essential cookies required for the site to function — for example, to remember your cookie consent choice. We do not use advertising or analytics cookies.

Newsletter and Substack

The Prefall newsletter is distributed via Substack. When you subscribe, your email address is stored and processed by Substack in accordance with their own Privacy Policy (substack.com/privacy). We recommend reviewing it. You can unsubscribe at any time using the link at the bottom of any issue.

Data retention

Newsletter subscriptions are managed by Substack and retained until you unsubscribe. Contact form submissions are retained by us for up to 12 months and then deleted.

Your rights

Under GDPR and applicable data protection law, you have the right to access, correct, or delete any personal data we hold about you. To make a request, write to us at contact@pre-fall.com. We will respond within 30 days.

Changes to this policy

We may update this policy as the platform evolves. Material changes will be communicated via the newsletter. The date at the top of this page reflects the most recent revision.

Contact

Questions about this policy? Write to contact@pre-fall.com.